Choose a Practical Resource
Workflow available
TikTok Shop Product Research Workflow
Move from market definition to demand, economics, supply checks and a controlled test.
Open the product research workflowBuying guide available
Product Research Tool Shortlist
Choose between marketplace-led and advertising-led research tools.
Compare product research toolsBuying guide available
TikTok Shop Tool Shortlist
Compare tools for products, shops, creators, videos and livestream research.
Compare TikTok Shop toolsBuying guide available
Ad Intelligence Tool Shortlist
Compare paid research tools with official advertising libraries and manual checks.
Compare ad intelligence toolsComparison available
Kalodata vs FastMoss Trial
Run the same known-entity task in two TikTok Shop research products.
Open the comparisonDirectory available
Tool Directory
Browse the software currently covered by a published EcommerceIntel decision page.
Browse the tool directoryDownload the CSV Templates
Open a blank CSV in Excel, Google Sheets or another spreadsheet tool. Each file uses the same fields shown in the checklists below and contains no signup, tracking gate or invented example data.
Record demand, economics, supply checks, owner and stop condition.
Compare known entities, missing evidence, exports and subscription fit.
Document public ad evidence and an original test concept.
Product Research Brief Checklist
- Target country, category, customer and price band
- Customer problem and reason the offer could be different
- Demand evidence with source, date and observation window
- Shop, seller, creator, content or advertiser concentration
- Landed cost, fees, commission, advertising, returns and margin assumptions
- Supplier, documentation, packaging, fulfillment and policy checks
- Proceed, monitor or reject decision with an owner and deadline
- Small-test budget, success metric and stop condition
Tool Trial Comparison Sheet
- The exact recurring question the subscription must answer
- Required markets, entities, date windows, seats and exports
- One known strong example and one known weak example
- Records found, important records missing and dates shown
- Estimate labels, source clarity and checks required outside the tool
- Time to produce a reusable brief and whether another operator can repeat it
- Current plan, billing cycle, renewal terms and cancellation route
- Keep, replace or postpone decision with the reason recorded
Ad and Creative Research Checklist
- Advertiser, platform, market, landing page and observation date
- First-seen and last-seen dates where the source exposes them
- Hook, customer problem, proof, offer and call to action
- Repeated themes across several creatives rather than one isolated ad
- Official ad-library link or another primary public record
- Original test concept that does not copy protected creative or claims
- Budget, success metric and stop condition for the proposed test
Use the Correct Source of Truth
- Platform policies, account status, orders and settlements: the relevant seller or advertising account
- Product costs, lead times, documents and quality: supplier records and samples
- Contribution margin and cash impact: the business's finance records
- Customer problems and returns: support, review and return records
- Competitor and market signals: dated third-party or public research, clearly labeled when estimated